An Examination of the Google-DoubleClick Merger and the Online Advertising Industry: What are the Risks for Competition and Privacy? : Hearing Before the Subcommittee on Antitrust, Competition Policy, and Consumer Rights of the Committee on the Judiciary, United States Senate, One Hundred Tenth Congress, First Session, September 27, 2007, Band 4U.S. Government Printing Office, 2007 - 215 Seiten |
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2007 Google's Proposed 24/7 Real Media acquisition of DoubleClick ad serving ad-serving AdSense anti-competitive antitrust aQuantive Ask.com barriers to entry billion business model Chairman KOHL choice ChoicePoint combined Google-DoubleClick compete competitors complaint pdf comScore consumer privacy content providers contextual ads contextual advertising cookie customers display ads dominant Drummond EPIC Federal Trade Commission firm global Google and DoubleClick Google-DoubleClick merger Google's Proposed Acquisition graphic ads Hahn & Hal increase Internet advertising Internet content Internet users investigation issues June largest market power Merger Guidelines merger review monetization network effects online advertising industry online advertising market percent personal information PIRG price of DoubleClick's privacy practices product market Prometheus Radio Project protect publisher tools publisher-based ads purchases radio relevant respondents search ads search advertising search engine search results search-based ads segment sell Senator September 2007 Google's substitutes targeted online advertising ValueClick websites Yahoo YouTube