Provides a comprehensive treatment of core micro and macro economic principles and ideas. These are nicely supplemented with insightful case studies and the application of economic concepts to real world situations. The accompanying online resource MyEconLab is an excellent source of information and is an invaluable study aid. This book is highly-recommended reading for students taking a first course in economics. "Dr Phil Tomlinson, University of Bath, UK" The authors are to be congratulated on producing a highly readable and comprehensive coverage of the central issues in economics. The thoughtful combination of theory, examples and real world application is superb. "Professor Steve Cook, Swansea University" Economics is a great introductory text that stimulates interest in economics and encourages further exploration. MyEconLab is packed with useful teaching and learning resources and makes it an attractive journey for both students and teachers."Dr Jen Snowball, Rhodes University, South Africa" "" "" Michael Parkin is Professor Emeritus at the Universityof Western Ontario and author of the best-selling US textbook, Economics, now specially adapted in European, Canadian, Australian, French, Latin American and Chinese editions and used by over a million students across the world. Melanie Powell is Reader in Economics at Derby University Business School Kent Matthews is the Sir Julian Hodge Professor of Banking and Finance at the CardiffBusinessSchool.