The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItHarper Collins, 17.03.2009 - 288 Seiten An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way. |
Inhalt
The EMyth and American Small Business | |
The Entrepreneurial Myth | |
The Entrepreneur the Manager and the Technician | |
The Technicians Phase | |
Getting Some Help | |
Beyond the Comfort Zone | |
Your Business Development Program | |
Your Primary | |
Your Strategic Objective | |
Your Organizational Strategy | |
Your Management Strategy | |
Your People Strategy | |
Your Marketing Strategy | |
Your Systems Strategy | |
Maturity and the Entrepreneurial Perspective | |
The TurnKey Revolution A New View of Business | |
The TurnKey Revolution | |
The Franchise Prototype | |
Working On Your Business Not In | |
Building a Small Business That Works | |
The Business Development Process | |
A Letter to Sarah | |
Bringing the Dream Back to American Small Business | |
Taking the First Step | |
About the Author | |
Other Books by Michael E Gerber Copyright | |
Back | |
About the Publisher | |
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do ... Michael E. Gerber Keine Leseprobe verfügbar - 2009 |