The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

Cover
Hachette Books, 30.03.2010 - 240 Seiten
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win

Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
 

Inhalt

Introduction
3
1 A Quick Brain Tour
11
2 The Amazing History of Modern Neuroscience
15
3 Brain Power Tools
29
Part Two Developing Your Winners Brain
45
Win Factor 1 SelfAwareness
47
Win Factor 2 Motivation
65
Win Factor 3 Focus
83
Win Factor 6 Resilience
139
Win Factor 7 Adaptability
155
Win Factor 8 Brain Care
173
Epilogue
193
References
199
Acknowledgments
211
Index
213
About the Authors
225

Win Factor 4 Emotional Balance
107
Win Factor 5 Memory
121

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Autoren-Profil (2010)

Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.

Bibliografische Informationen