Tested advertising methods

Cover
Prentice-Hall, 01.01.1974 - 318 Seiten
3 Rezensionen

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LibraryThing Review

Nutzerbericht  - amacord - LibraryThing

Get the Fourth Edition or earlier. The Fifth Edition was published after Caples' death and was much watered down and muddied by the editors. I doubt Caples, who spent decades refining this book during his lifetime, would have approved of it. Vollständige Rezension lesen

LibraryThing Review

Nutzerbericht  - capiam1234 - LibraryThing

Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors ... Vollständige Rezension lesen

Inhalt

Illustrations
7
The New Advertising Strategy
9
The Most Important Part of an Advertisement
17
Urheberrecht

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