Tested advertising methods

Cover
Prentice-Hall, 01.01.1974 - 318 Seiten
2 Rezensionen

Im Buch

Was andere dazu sagen - Rezension schreiben

LibraryThing Review

Nutzerbericht  - capiam1234 - LibraryThing

Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors ... Vollständige Rezension lesen

Review: Tested Advertising Methods

Nutzerbericht  - Tracy - Goodreads

Modern guides to advertising copywriting tend to be prettied-up regurgitations of this no-nonsense masterpiece. And many of those still miss Caples' core message: "There is only one justification for ... Vollständige Rezension lesen

Inhalt

Illustrations
7
The New Advertising Strategy
9
The Most Important Part of an Advertisement
17
Urheberrecht

18 weitere Abschnitte werden nicht angezeigt.

Andere Ausgaben - Alle anzeigen

Häufige Begriffe und Wortgruppen

Bibliografische Informationen