Say It With Charts: The Executive’s Guide to Visual Communication

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McGraw Hill Professional, 15.03.2001 - 225 Seiten
Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:


* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

 

Ausgewählte Seiten

Inhalt

Say it with Charts
1
Section 1 Choosing Charts
9
Section 2 Using Charts
73
Section 3 Say it with Concepts and Metaphors
129
Section 4 Say ITCom
195
Index
221
Urheberrecht

Häufige Begriffe und Wortgruppen

100 percent columns arrows audience baseline BASIC CHART FORMS better bubble chart chart shows chart to show Click client color company's COMPARISON Shows Competitor B Competitor Competitor D COMPONENT COMPARISON Copyright CORRELATION COMPARISON cost demonstrates Develop solution discount and volume dot chart earnings per share emphasize example Exhibit FREQUENCY DISTRIBUTION COMPARISON Gene Zelazny graphic grouped horizontal important increase indicate industry sales ITEM COMPARISON kind of comparison labels largest share LCD projector legibility line chart lowercase Manufacturing measured Message title normally expect number of contracts number of employees paired bar chart percentage pie chart plot presentation Product profits range Ratio scale relationship between discount return on assets return on investment return on sales Salesperson scatter diagram segment shading share of industry shown Shows changes Sketch a chart slide smallest share Startup surface chart tabular Topic title trend line TUCKAHOE Unit volume sold variable vertical

Autoren-Profil (2001)

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.

Bibliografische Informationen

TitelSay It With Charts: The Executive’s Guide to Visual Communication
Autor/inGene Zelazny
Ausgabe4, illustriert
VerlagMcGraw Hill Professional, 2001
ISBN0071501851, 9780071501859
Länge225 Seiten
  
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