The Elements of Typographic Style
Hartley & Marks, Publishers, 2004 - 382 Seiten
Long the preserve of trained specialists alone, typography is now a territory open to everyone equipped with a computer. For millions, the ability to produce effective printed documents has lately become, like effective speaking and writing, an essential professional skill and an important source of personal satisfaction. Far more than a style guide, this book is a brief history of typographic art; a compact encyclopedia of typographic symbols, concepts and traditions; and a tour of the technologies employed, old and new. In all, it is a thoughtful and insightful desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication. To readers, it offers a new dimension of reading: a deeper appreciation of letters and a deeper understanding of what they mean.--From publisher description.
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abcëfghijõp 123 AQ added alphabet American axis Baroque basic beginning bold called capitals century characters choose close columns cursive Cyrillic dash dots double early editing English example faces fonts foundry French Garamond glyphs Greek hand heads historical hyphen important issued Italy kerning known languages Latin lead less letterforms letters ligatures Linotype look lower machine margins mark means measure metal Monotype Neoclassical normal notes original Palatino points printed printer produced proportions quotation Renaissance roman and italic rule script serifs shape short shown single sizes sloped small caps space square standard stroke structure style symbol text face text figures tion titling type designer typeface typographic unserifed usually Vietnamese vowels weight wide writing