PropagandaH. Liveright, 1930 - 159 Seiten |
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Seite 90
... methods to the precise ends it sought to obtain . The theater has , in its turn , learned from business , and has refined its publicity methods to the point where the old stentorian methods are in the discard . The modern publicity ...
... methods to the precise ends it sought to obtain . The theater has , in its turn , learned from business , and has refined its publicity methods to the point where the old stentorian methods are in the discard . The modern publicity ...
Seite 104
... method of appeal is merely one method of ap- peal and in this age wherein a thousand movements and ideas are competing for public attention , one dare not put all one's eggs into one basket . It is understood that the methods of ...
... method of appeal is merely one method of ap- peal and in this age wherein a thousand movements and ideas are competing for public attention , one dare not put all one's eggs into one basket . It is understood that the methods of ...
Seite 158
... methods which are being used to mold its opinions and habits . If the public is better informed about the processes of its own life , it will be so much the more receptive to reasonable appeals to its own in- terests . No matter how ...
... methods which are being used to mold its opinions and habits . If the public is better informed about the processes of its own life , it will be so much the more receptive to reasonable appeals to its own in- terests . No matter how ...
Inhalt
ORGANIZING CHAOS | 9 |
THE NEW PROPAGANDA | 19 |
THE NEW PROPAGANDISTS | 32 |
Urheberrecht | |
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activities advertising aims American appeal artist Association beauty become Beech-Nut big business cliché client club commercial competition consciousness coöperation corporation counsel on public create circumstances demand dramatic economic effect emotional esthetic example fact fashion function ganda group leaders group mind habits ideas important individual industry influence institution intelligent interest invisible government issue Ivory soap Jackson Heights leadership magazines manipulation manufacturer means ment methods millions modern modified Mohawk Valley museum music room National newspaper nomic organized persons piano platform point of view political campaign politician Pope Urban VIII president prestige problem profession propa propaganda propagandist public acceptance public mind public opinion public relations counsel radio realized scientific seeks sell silk soap social service society tariff tion to-day tooth paste understand utilized velvet voters Walter Lippmann women word York ZIONISM