Corporate CreativityBerrett-Koehler Publishers, 1997 A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to dramatic innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. Evidence shows that most creative acts are not planned for, and come from where they are least expected. It is impossible to predict what they will be, who will be involved, and when and how they will happen. This is the true nature of corporate creativity, and it is where a company's creative potential really. |
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Corporate Creativity: How Innovation and Improvement Actually Happen Alan G. Robinson,Sam Stern Keine Leseprobe verfügbar - 1997 |
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3-D imaging American Airlines asked ative bar code British Airways Chapter company's creative corporate creativity cost savings Crandall creative acts creative potential customers develop diverse stimuli employees engineering example experience flight fluorochemical FoaMech happened Hori Ian Hart idea IdeAAdvocates IdeAAs in Action Idemitsu important improvement industry initiated inkjet printer innovation center instructors Interview intrinsic motivation involved Ito-Yokado Japan Jim Schlatter John Vaught JR East kaizen teian systems Kathy Betts Kettering Kodak look Marker Medicaid million misalignment needed never NutraSweet official organization Patterson percent person planned poly-FBA problem production promote quotas realized rewards Robert Crandall Roy Plunkett Russell Marker self-initiated activity serendipity Snow Brand Soviet story strong alignment suggestion system Teflon tetrafluoroethylene things tion told Training Within Industry unanticipated unexpected unofficial activity Vaught within-company communication Woodland