Paul Rand: Conversations with StudentsChronicle Books, 10.08.2012 - 96 Seiten As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education. |
Inhalt
Foreword | 12 |
Preface | 15 |
Acknowledgments | 17 |
Conversation Two | 35 |
Thoughts on Paul Rand | 58 |
Bibliography | 70 |
Typography | 72 |
| 74 | |
Credits | 80 |
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Häufige Begriffe und Wortgruppen
Arizona State University Armin Hofmann Art as Experience Ater basic black increases children’s books client color Company computer operator Conversations with Students Corbusier creative deal decide define Design is relationships design process didn’t difficult example Figure forget form and content Frederic W Gestalt psychology give Gordon Salchow graphic design program gray grid happens Harcourt History of Knowledge Jessica Helfand Le Corbusier leads you somewhere lecture letters look lousy means the relationship Michael Kroeger Modern Architecture museum never painter painting passive Patel Philip Burton Philosophy Princeton Architectural Press process of designing published question Rand I think Rand Oh Rand Yes Rand’s School of Design Semiotics Steff Geissbuhler summer program Switzerland talking about design theory things tough typefaces visual communication week white increases wife Marion Wolfgang Weingart worry wrong Yale University York