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The two great routes that this sub-propaganda takes are the conditioned reflex
and the myth. Propaganda tries first of all to create conditioned reflexes in the
individual by training him so that certain words, signs, or symbols, even certain ...
Only when conditioned reflexes have been created in a man and he lives in a
collective myth can he be readily mobilized. Although the two methods of myth
and conditioned reflex can be used in combination, each has separate
Similarly, a reflex or myth cannot be created out of nothing, as if the individual
were neutral and empty ground on which anything could be built. Furthermore,
even when the reflex has been created, it cannot be utilized to make an
individual act ...
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NoirLibrarian - LibraryThing
Ellul, a French philosopher, sociologist, and theologian, disputes the notion that propaganda is “the work of a few evil men, seducers of the people, cheats and authoritarian rulers who want to ... Vollständige Rezension lesen