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But here we refer to an essential factor : experience . The customer has good or
bad experiences with a product . In political matters , however , personal
experience is very rare , difficult to come by , and inconclusive . Thus one must ...
The third characteristic of public opinion is that this opinion is formed by a very
large number of people who cannot possibly experience the same fact in the
same fashion , who judge it by different standards , speak a different language ,
Take , for example , the problem of the standard of living : The worker who knows
nothing about prices and salaries , except from personal experience ( or those of
his neighbors ) , may in the event of sharp discontent experience feelings of ...
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NoirLibrarian - LibraryThing
Ellul, a French philosopher, sociologist, and theologian, disputes the notion that propaganda is “the work of a few evil men, seducers of the people, cheats and authoritarian rulers who want to ... Vollständige Rezension lesen
CHAPTER 1The Characteristics of Propaganda
CATEGORIES OF PROPAGANDA
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