The Art of the Long ViewDoubleday/Currency, 1991 - 258 Seiten Using the techniques Peter Schwartz presents for the first time in The Art of the Long View, can begin to chart the course of their own future or their company's, not with hard numbers, but with intangibles: belief in the company, their own hopes and fears, and their reaction to events. Among Schwartz' clients are the White House, Disney, Nissan, the New York Stock Exchange and the London Stock Exchange. National business media. |
Inhalt
The Pathfinders Tale | 3 |
The ScenarioBuilding Animal | 31 |
Uncovering the Decision | 47 |
Urheberrecht | |
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The Art of the Long View: Planning for the Future in an Uncertain World Peter Schwartz Eingeschränkte Leseprobe - 1996 |
Häufige Begriffe und Wortgruppen
American Arie de Geus asked baby boom bloc challenge and response companies COMPOSING A PLOT consider countries CREATING SCENARIO BUILDING critical uncertainties culture demographic developing driving forces economic effect electronic ence energy environment environmental example factors feel fringes Global Business Network global teenager growth ideas imagine important industry INFORMATION-HUNTING AND GATHERING Japan Japanese logic Lone Ranger LONG VIEW look magazine managers means ment mind-set myths narios nations Official Future oil prices OPEC Paul Hawken Peter Schwartz Pierre Wack planning political population possible predetermined elements problems questions REHEARSING THE FUTURE Royal Dutch/Shell SCENARIO BUILDING BLOCKS scenario process scenario-planner Shell Smith & Hawken social Soviet Union story THREE SCENARIOS tion Today Troll gas field UNCOVERING THE DECISION United Whole Earth Review winners and losers York