Public Relations: An IntroductionRoutledge, 1995 - 189 Seiten This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations. |
Im Buch
12 Seiten stimmen mit dem Suchbegriff "Hillsborough disaster" in diesem Buch überein.
Seite 184
Wo ist der Rest dieses Buches?
Ergebnisse 1-3 von 12
Inhalt
what is it and why do we use | 1 |
Getting from there to here | 13 |
The theoretical framework | 29 |
Urheberrecht | |
8 weitere Abschnitte werden nicht angezeigt.
Andere Ausgaben - Alle anzeigen
Häufige Begriffe und Wortgruppen
audiences behaviour Borsetshire British CASE-STUDY Chapter communications audit community relations company's corporate advertising corporate identity corporate public relations Council coverage crisis management crisis public relations customers David Burnside deal Diners Club disaster Durex Easington District Edward Bernays effective employees employer or client ensure example game theory give government public relations groups Hillsborough disaster important interest internal communication investor relations involved issues Ivy Lee journalists launch LEEDS METROPOLITAN UNIVERSITY look marketing material media relations members of staff newspaper operate organisation organisation's person PR Week PRCA press officer professional public relations activity public relations consultancy public relations officer public relations plan public relations practice public relations practitioners public relations programme receiver reputation responsibility Rhône-Poulenc sector sender social specialist sponsor sponsorship story suppliers target publics television test cricket theory understanding