EXAMPLE OF STRAIGHT STORE FRONT, NEAT AND INVITING.

alone tie up a lot of money and it isn't saving money to buy 1000 labels of Tr. Cinchona or some label rarely used, just because the labels happen to be a little cheaper in 1000 lots than in 250 lots. Buy the small lot, and it is better still to use the blank labels for articles rarely put up, writing the name of the article in the blank space. Buy only the labels actually needed and those in small quantities. Money invested in labels is dead. It isn't live money that can be turned over and used for purchase of movable goods. So it is important not to have much dead capital invested. The label catalogues should be carefully studied and after you have the order written out, go through it again and cross off every label that you can possibly get along without. You will throw bouquets at yourself in later years if you adopt such a course.

Lithographed labels are the better, but rather expensive, and have to be bought in large quantities. Good printed labels are neat and serviceable, and nowadays when the percentage strength of different articles is required to appear on the labels and new laws frequently passed, changing these requirements, printed labels are better, at least at first. A good way to enable you to decide this question satisfactorily is to write your opening label order and figure up the amount for printed work and for lithographed work, then see if the difference in the amounts would not be used to better advantage in buying some of the leading tooth pastes or goods that turn over quickly and yield a profit. The goods that the difference in the two amounts would buy, could be turned over several times a year, yielding a good profit.

The question uppermost in your mind should be "How much of my available capital can I reserve for investment in goods that turn over quickly and pay me a profit?" By subordinating other problems to this you will reason that your investment in articles that don't turn over and yield a profit must always be the minimum. It is safe to say that nine out of every ten pharmacists if they had it to do over, would use greater care in their opening label order.

The same holds true of glassware. It is not necessary to buy case lots of panel and odd shaped bottles or lettered ware. The staple shapes and sizes are sufficient. If you must have fancy sizes and shapes buy only in small lots. Buy ointment jars and vials sparingly, until you find out just how much use you will have for them.

STORE SUPPLIES.-You don't have to supply every physician in your town with prescription blanks and fancy leather cases. Confine your efforts in that direction to those physicians in your immediate neighborhood, including, of course, those of the profession who are your intimate friends, or from whom you expect at least a share of their patronage. Laboratory utensils should be confined to those of common every-day use. As the business grows new utensils can be added gradually.

The store stationery should be neat and dainty, without too much copy.

SHELF BOTTLES TO THE REAR.—With the advance of the commercial side of pharmacy comes a tendency to relegate to the rear of the store all the shelf-bottles, on the ground that the space usually apportioned to them can be put to better advantage by displaying goods that suggest a purchase and turn over quickly. Most of the cut price stores in the large cities have adopted this plan and their shelf bottles may be found either at the extreme rear of the store or very near it. Many pharmacists oppose this new idea. Shelf bottles are a pretty sight in a pharmacy, with all their varicolored preparations, but they don't sell goods. If the store is small the usual shelf bottle space can be employed for a display of goods that sell every day of the year, and as a pharmacist is in business for profit, whatever means tends to increase that profit may be used. Besides, shelf bottles near the rear of the store are more readily accessible to the laboratory and label case.

It is a question for you to decide and your decision can be hastened by weighing the arguments on both sides as pertains to your locality. If your rent is high and your store small, you should have no hesitancy about putting the shelf

MORGAN'S PHARMACY, MALDEN, MASS. EXAMPLE OF MODERN TENDENCY TO CONCENTRATE THE DRUG DEPARTMENT AT THE REAR OF THE
STORE. NOTE THE DRUG COUNTER ACROSS THE STORE AT THE REAR. BEHIND THIS THE RECESSED
AND PHARMACEUTICALS AND MEDICINES.

SHELVING FILLED WITH PILLS, ELIXIRS,
THE SHELF BOTTLES ARE CONVENIENTLY LOCATED AT THE RIGHT, BEYOND THE SODA FOUNTAIN.