Hot Text: Web Writing that Works
This book presents style guidelines based on quantitative research and practitioner lore about what works on the web, what flops, and what looks like leftover newsprint. It shows how to apply those guidelines to many common Internet genres such as customer assistance, product descriptions, distance learning, marketing emails, or webzines. The book also includes case studies of the prose from popular sites-two page spreads that will show a screenshot, and analysis of the prose to see how well it works. As more companies recognize that their survival depends on putting the whole company up on the web, everyone will have to write material that appears on the website-not just specialists in IT, or Marketing, or some out-sourced agency. This is the handbook for those people.
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LibraryThing ReviewNutzerbericht - Murdocke23 - LibraryThing
Oldie but a goodie. Great overview of why you write for the web, and how to focus it for your readers: using web-related concepts and conventions to make it easier and get people's attention Vollständige Rezension lesen
Hot text: web writing that worksNutzerbericht - Not Available - Book Verdict
There is no shortage of material on web site usability (see Computer Media, LJ 3/1/02). Hot Text shines in its comprehensive coverage of online writing. One will find information on XML and writing ... Vollständige Rezension lesen
What kind of Thing Am I Creating?
What Will the Web Do to My Text?
Idea 2 Make Text Scannable
Idea 3 Cook Up Hot Links
Idea 4 Build Chunky Paragraphs
Idea 5 Reduce Cognitive Burdens
Idea 6 Write Menus That Mean Something
FINETUNE YOUR STYLE FOR THE GENRES