The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
"Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development--from initial ideas to established companies looking to innovate--The Lean Entrepreneur is the field guide for creating innovative businesses"--
Was andere dazu sagen - Rezension schreiben
Es wurden keine Rezensionen gefunden.
Andere Ausgaben - Alle anzeigen
activities actually blogs brand building business model conversion funnel core cost create value cross-functional teams customer development customer’s disruptive innovation drive e-mail early adopters engagement engineering example execution existing Facebook founders going Grimlock growth Horizon HubSpot idea IMVU interact Internet iPhone iterating landing page Lean Entrepreneur lean manufacturing lean startup learning LinkedIn look market segment measure Meetup ment metrics minimum viable move the needle organizations PayPal person platform potential problem product development product-market fit purchase RealVisionariesHaveFunnelVision release restaurant revenue sell Seth Godin social media solution solve specific started StartupRevolution subsegments talk teachers TechCrunch THELEANENTREPRENEUR there’s things tion tomer Toyota Production System trying understand usability testing validate value proposition value stream value-creation Visdorf vision visionary we’re What’s you’re