The Unofficial Guide to Starting a Small Business

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John Wiley & Sons, 24.08.2011 - 432 Seiten
The inside scoop . . .for when you want more than the official line

Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow!
* Vital Information on real-world entrepreneurship that other sources don't reveal.
* Insider Secrets on how to secure financing and choose a winning location.
* Money-Saving Techniques, including low-cost ways to market your business.
* Time-Saving Tips for creating a business plan and handling legal and accounting basics.
* The Latest Trends, including how to launch a profitable home- or Web-based business.
* Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.
 

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Inhalt

About the Author
Starting from Scratch
What Kind of Business Makes Sense
Your Business Plan
Financing Techniques
Getting Up and Running
Setting Up Shop
Internal Management
Advisers and Partners
Identifying potential partners
Setting Up a WebBased Business
Investing in a Business Opportunity
Buying an Existing Business
Balancing Your Life
Glossary
List of Businesses to Start

Pricing Strategies for Profitability
Getting Business
Customer Service
Pursuing Big Business
Adding Staff
Important Documents
Recommended Reading
Resources
Urheberrecht

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Über den Autor (2011)

MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She has been featured in such publications as Money, Entrepreneur, and USA Weekend, and she is the author of several books, including Kmart's Ten Deadly Sins and, most recently, Emeril!: Inside the Amazing Success of Today's Most Popular Chef, both from Wiley.

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