Focus Groups as Qualitative Research

Front Cover
SAGE Publications, Oct 23, 1996 - Social Science - 88 pages

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

 

Selected pages

Contents

Focus Groups as a Qualitative Method
7
The Uses of Focus Groups
17
Planning and Research
31
Determining the Level of Group Structure
39
Summing
45
34
76
Copyright

Other editions - View all

Focus Groups as Qualitative Research
David L. Morgan
Snippet view - 1988

Common terms and phrases

ability additional possibilities advantage analysis and reporting approaches to focus asking behavior caregivers categories of participants chapter choices coding collecting qualitative data combination comparison data collection decisions determine emphasize ethnography example exploratory focus group research goal Grounded Theory Glaser group composition group dynamics group interaction group interviews group to group heart attacks homogeneous important individual interviews interac issues Knodel Krueger less structured approach level of moderator low-moderator-involvement marketing Merton mixed groups moderator involvement Morgan & Spanish multimethod number of groups pants participant observation particular Portland State University potential preliminary focus groups problems produce qualitative methods qualitative research questionnaire range recruitment require research design Research Methods research project research questions research topic researcher's respond rule of thumb sample segments self-contained focus groups session share social science social science research social scientists specific strengths structured groups tape technique Thailand theoretical sampling tion transcripts typically

About the author (1996)

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

Bibliographic information

TitleFocus Groups as Qualitative Research
Volume 16 of Qualitative Research Methods
AuthorDavid L. Morgan
PublisherSAGE Publications, 1996
ISBN1506318827, 9781506318820
Length88 pages
Subjects › 

Reference / Research
Social Science / Research
  
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