The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected OfficeOutskirts Press, 2008 - 198 Seiten The book you don't want your opponent to have. I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own - Terry Grundy, University of Cincinnati "Urban Lobbying" courses in the School of Planning "With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization" - Michael P. McNamara, Author |
Inhalt
A Few Simple Questions and Footwork | 11 |
Building the Team | 19 |
Message and Strategy | 35 |
Urheberrecht | |
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The Political Campaign Desk Reference: A Guide for Campaign Managers ... Michael McNamara Keine Leseprobe verfügbar - 2019 |
The Political Campaign Desk Reference: A Guide for Campaign Managers ... Michael P. McNamara Keine Leseprobe verfügbar - 2012 |
Häufige Begriffe und Wortgruppen
areas attack Award Winning Solicitor blog budget call to action campaign committee campaign database campaign manager campaign message campaign plan campaign team candidate's Chapter community events Cook County Solicitor core team Cross tabs didate direct mail piece district donors door-to-door e-mail earned media effective elected officials Election Day endorsements finance director finance reports fundraising Greg Gilmore handbills hecklers host committee Howard Johnson identify important incumbent Internet issues Keep Helen Troy letter literature media advisory meetings message delivery microtargeting name identification opponent opponent's opposition research paign person phone calls Political Action Committees political director potential press conference press release race radio raise rally record require response running for office sign locations someone spend story Taft City team members telemarketing television timeline tion town hall forum Troy campaign vote voter database weaknesses yard sign