The Medium is the Massage: An Inventory of Effects
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
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The Medium Is the Massage: An Inventory of EffectsのКИТАРУ МУРАКАМУさんの感想・レビューNutzerbericht - КИТАРУ МУРАКАМУ - 読書メーター
This text consists in a flow of aphorism which connected each phrase to some images. Well, Macluhan is so famous sociologist because he predicts the role of media exactly, especially the emergence of idea of Web. Vollständige Rezension lesen
The Medium Is the Massage: An Inventory of EffectsNutzerbericht - Not Available - Book Verdict
From the "I can't believe this went out of print" file come two of McLuhan's signature titles. Though a lot of this may seem like freaky rantings from the Sixties (LJ 6/1/67 and LJ 11/1/68, respectively), many of McLuhan's observations on technology, violence, etc., still ring true. Vollständige Rezension lesen