Shaping China’s Global Imagination: Branding Nations at the World Expo

Springer, 18.12.2013 - 210 Seiten
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Ausgewählte Seiten


One Soft PowerNation Branding and the World Expo
Three The Shanghai Expo as a Site for Nation Branding
Five Communicating Nation Brands
Six Experiencing Nation Brands
Eight Nation Branding asStrategic Narrative

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Autoren-Profil (2013)

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

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