Shaping China’s Global Imagination: Branding Nations at the World Expo

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Springer, 18.12.2013 - 210 Seiten
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
 

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Inhalt

One Soft PowerNation Branding and the World Expo
Three The Shanghai Expo as a Site for Nation Branding
Five Communicating Nation Brands
Six Experiencing Nation Brands
Eight Nation Branding asStrategic Narrative
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Autoren-Profil (2013)

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

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