Research methods for business: a skill-building approach
Wiley, 2000 - 463 Seiten
Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more. New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations. The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated. Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book Examples and projects throughout each chapter help build the essential skills for managerial success. The issues in cross-national research in sampling and data collection are thoroughly discussed. The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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Discussion Questions and Points
INTRODUCTION TO RESEARCH l Purposiveness 21 Rigor 21 Testability 22 Replicability
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Research Methods For Business: A Skill Building Approach, 4Th Ed
Keine Leseprobe verfügbar - 2006
analyze ANOVA behaviors biases business research causal cause and effect chapter cluster sampling concept conducted control group correlation Cosenza Cronbach's alpha customers data analysis data collection databases decision dependent variable Descriptive Statistics developed discussed effect relationship employees example experimental designs experimental group explain exploratory extent external factors field experiment gathered generalizability hypotheses hypothetico-deductive method identified important increase independent indicate individuals Information System interest internal validity intervening variable interviews investigation issues job satisfaction Journal lab experiment literature survey manager managerial measure moderating variable nonprobability sampling null null hypothesis observations obtained offer organization organizational percent population posttest pretest problem questionnaire relevant reliability research design research question researcher interference respondents sampling design scale scientific setting simple random sampling situation solve statistical structured interviews theoretical framework tion treatment types unit of analysis variance women