Product Strategy for High Technology CompaniesMcGraw Hill Professional, 02.11.2000 - 400 Seiten One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age. |
Inhalt
| 1 | |
Part 2 Competitive Strategy | 155 |
Part 3 Growth Strategies | 273 |
Part 4 The Process of Product Strategy | 335 |
Index | 371 |
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