Procurement Market Research

Information is prerequisite for the solution of decision problems. On the one hand there must be clarity about objectives, on the other hand about facts of the own company and about facts of the markets. The first-mentioned information are authoritative the last-mentioned are effective. Lots, for the purposes of planning needed, authoritative information have to be found on the basis of appropriate hypothesis out of prognosis. Central foundations of decisions are useful information about the feasible possibilities to act. There are internal and external sources for them. Internal you get particularly cognitions about present and potential market partners. Interesting are the offering programmes of the suppliers, their prices and other conditions. Also their credibleness according to amounts, deadlines and quality. Beyond it are details about the demanding competitors important as well as the complete position and development on the supply market and their pre-markets. All information like this you get out of a systematic supply market research. In theory and practice was not paid attention to the supply markets and their exploration for a long time. By mistake was intended that the procurement of materials, individual parts and devices is a smooth business and that the providers with their marketing actions are doing enough to get the necessary market transparency. Today are getting the supply markets in the economic literature and in the economic procurement function more advertency. Because of the regional enlargement of the supply markets, the dynamic changing of market conditions and market structure and the changing conceptual formulation of the buyer agents, is an ideal purchase not possible without an intensive and systematic exploration of the supply markets. Only with the help of the supply market research it is possible to detect market chances and market problems and to admit a realization and solution for it. Supply market research is all operational measures for the collection and conditioning of information, which are important to get transparency about the supply markets and to higher this transparency.