Portfolio Techniques

In times of economisation and increasing competition it is important for enterprises to know where their competitive position is on the market. In this case the strategic planning plays a decisive role. Companies have to know whether their products are profitable or not. To answer these questions the portfolio techniques are a good method to show up the enterprise in a clear and meaningful way. This evaluation will concentrate on the two most used techniques, the Boston Consulting Group portfolio and the McKinsey portfolio, but also latter portfolio methods, like the ecology-portfolio, the human-resource-portfolio and the technology-portfolio.