Life's a Pitch
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...
Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power.
Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
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LibraryThing ReviewNutzerbericht - davidroche - LibraryThing
An excellent insight from Roger Mavity and Stephen Bayley into what makes a successful person in both business and life. Full of quotes, anecdotes and common sense, this is a breath of fresh air and pragmatism from the usual business-speak prattle. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - stubby - LibraryThing
A gorgeously-designed and highly informative book on how to pitch yourself in the crucial moments of life - whether it be a job interview or a date. Both authors, despite very different approaches, write well and pointedly about the subject. Vollständige Rezension lesen