Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas
The pitch is the absolute essence of modern business.
Ideas are the most valuable commodity in the modern economy and it is human skill which develops them.
However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...
So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre.
Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
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LibraryThing ReviewNutzerbericht - MLJLibrary - LibraryThing
The pitch is the essence of modern business. In pitching for new business, ideas and emotional intelligence dominate. And the skills of the pitch can also apply to just about every significant ... Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - davidroche - LibraryThing
An excellent insight from Roger Mavity and Stephen Bayley into what makes a successful person in both business and life. Full of quotes, anecdotes and common sense, this is a breath of fresh air and pragmatism from the usual business-speak prattle. Vollständige Rezension lesen