Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas

Transworld, 01.07.2011 - 304 Seiten
2 Rezensionen

The pitch is the absolute essence of modern business.

Ideas are the most valuable commodity in the modern economy and it is human skill which develops them.

However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

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LibraryThing Review

Nutzerbericht  - MLJLibrary - LibraryThing

The pitch is the essence of modern business. In pitching for new business, ideas and emotional intelligence dominate. And the skills of the pitch can also apply to just about every significant ... Vollständige Rezension lesen

LibraryThing Review

Nutzerbericht  - davidroche - LibraryThing

An excellent insight from Roger Mavity and Stephen Bayley into what makes a successful person in both business and life. Full of quotes, anecdotes and common sense, this is a breath of fresh air and pragmatism from the usual business-speak prattle. Vollständige Rezension lesen

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Über den Autor (2011)

Stephen Bayley (Author)
Nearly forty years ago, Terence Conran plucked Stephen from the obscurity of provincial academe to do his good works. One result was The Boilerhouse Project, promoting design in London's V&A, which became the most successful gallery of the eighties. Another result was the influential Design Museum. Stephen has since become one of the world's best-known commentators on design and popular culture. Intelligence Made Visible, a book he wrote with Terence, has been translated into Estonian, Korean and Mandarin. Terence came to Stephen's wedding and complained about the food. Over the years, they have often fallen out, but always fall back in.

Roger Mavity (Author)
Roger has been hired by Terence many times, and fired nearly as often. First at the French Gold Abbott ad agency where Roger won the Habitat advertising account; then at two more agencies including Mavity Gilmore, his own business. In 2006 he became Chief Executive of Conran Holdings, Terence's business empire, where he stayed for seven years. When not doing battle with Terence, he has run his own ad agency for ten years, been Chief Executive of Granada Group's technology and leisure divisions for another ten years, and then quit business to work as a writer and photographer.

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