Keepers of the Flame: NFL Films and the Rise of Sports Media
University of Illinois Press, 15.03.2014 - 256 Seiten
NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America."
Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facenda's baritone, the soaring scores of Sam Spence's rousing background music, and the epic poetry found in Steve Sabol's scripts--are still used today.
From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media.
Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as America's Game.
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Chapter 1 Creating and Sustaining Americas Game
Chapter 2 More Movies than News
Chapter 3 The NFLs Smithsonian
Chapter 4 The Shakespeares of Sports Films
Chapter 5 Keeping the Flame in the Broadcast Era
ABC Sports advertising aesthetic traditions America’s Game American archive Arledge artistic asserts Blair Motion Pictures Bob Ryan Bourdieu brand broadcasts cameras celebrate championship Chicago Bears claims coaches company’s contemporary sports Cosell cultural Dallas Cowboys depiction developed documentaries dramatic Ed Sabol ESPN ESPN’s established Facenda fans filmmaking football’s game’s genre Green Bay Hard Knocks highlight film Inside the NFL interview by author league’s league’s history marketing material media outlets Monday Night Football narration National Football League NFL Films creates NFL Films footage NFL Films highlights NFL Films productions NFL games NFL Network NFL.com NFL’s Oakland Raiders ofits ofNFL Films ofSports organization Pete Rozelle play players popular professional football quarterback Replay Rozelle’s season segment shots showcase slow motion special rolls sports media sports television Steve Sabol subsidiary suggests Sunday Super Bowl team’s teams telecasts television’s tion touchdown viewers