Innovation in Commoditized Service Industries: An Empirical Case Study Analysis in the Passenger Airline Industry
LIT Verlag Münster, 2009 - 224 Seiten
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.
Luxair performance overview 19982007
Luxair innovations 19982007
The dominant patterns for the diffusion of Figure 59 Overview of sources for innovation ideas innovations Figure 60 Summary of organizational ap...
Southwest Airlines performance overview 19982007 Figure 50 Southwest Airlines innovations 19982007 Figure 51 Summary of Southwest Airlines ...
Options for airline business model innovation in commoditized markets
Air France Air France-KLM Air New Zealand aircraft airline alliance airline industry airline's airport alliance Annual Report Ansett Australia approach to innovation Austrian Airlines brand business model innovations check-in Code competitive concept cost crisis cross-case analysis customers differentiation dissertation domestic Economy class external Figure fleet focused frame of reference Furthermore Germanwings growth impact implemented industry cycle inno innovation activities innovation behavior INNOVATION CATEGORIES innovation culture innovation ideas innovation priorities innovation process innovation strategy innovation track record internal Introduction Jetstar large number level of innovation Lufthansa Luxair model and organization network carrier novation onboard operational innovations organizational setup outlined overview period phase Premium Economy product and service product innovations pursues Qantas revenues role service innovation Singapore Airlines Skytrax Source Southwest Airlines Star Alliance study research teams tion top management transport value creation Virgin Atlantic Virgin Atlantic Airways within-case analysis