Innovation in Commoditized Service Industries: An Empirical Case Study Analysis in the Passenger Airline Industry

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LIT Verlag Münster, 2009 - 224 Seiten
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.

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Luxair performance overview 19982007
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Luxair innovations 19982007
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The dominant patterns for the diffusion of Figure 59 Overview of sources for innovation ideas innovations Figure 60 Summary of organizational ap...
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Southwest Airlines performance overview 19982007 Figure 50 Southwest Airlines innovations 19982007 Figure 51 Summary of Southwest Airlines ...
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Options for airline business model innovation in commoditized markets
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