For God, Country, and Coca-Cola

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Basic Books, 14.05.2013 - 560 Seiten
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
 

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FOR GOD, COUNTRY, AND COCA-COLA

Nutzerbericht  - Kirkus

While the subtitle of Pendergrast's study suggests an ambush of Coca-Cola, the author obviously received at least semiofficial assistance in compiling his gossipy, essentially sympathetic history of a ... Vollständige Rezension lesen

For God, country, and Coca-Cola: the unauthorized history of the great American soft drink and the company that makes it

Nutzerbericht  - Not Available - Book Verdict

Coca-Cola is one of the most celebrated products of this century. The trials and successes of Coke and its manufacturer, ranging from its invention to the wars with Pepsi, unfold in a historical ... Vollständige Rezension lesen

Inhalt

Preface
What Sigmund Freud Pope Leo and John Pemberton Had in Common
The Tangled Chain of Title
His Triumphs and Headaches
The Worlds Stupidest Smartest Contract
Success Under Siege
Dr Wiley Weighs
The Sinister Syndicate
Breaking the Commandments
Paul Austins Turbulent Sixties
Big Reds Uneasy Slumber
Roberto Goizuetas Bottom Line
The Marketing Blunder of the Century
The Big Red Machine
Global Fizz
Ivester Inherits a World of Trouble

CocaColas Civil
The Boss Takes the Helm
A Euphoric Depression and Pepsis Push
CocaCola Goes to
CocaColonization and the Communists
Daft Dilemmas
Turnaround
Surging Ahead
World Without End?
Urheberrecht

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Über den Autor (2013)

Mark Pendergrast is an independent scholar who brews a fantastic cup of coffee. He is the author of many books, including For God, Country and Coca-Cola. He lives in Vermont.

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