For God, Country, and Coca-Cola
Basic Books, 14.05.2013 - 560 Seiten
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Was andere dazu sagen - Rezension schreiben
Es wurden keine Rezensionen gefunden.
His Triumphs and Headaches
The Worlds Stupidest Smartest Contract
Success Under Siege
Dr Wiley Weighs
The Sinister Syndicate
Breaking the Commandments
Paul Austins Turbulent Sixties
Big Reds Uneasy Slumber
Roberto Goizuetas Bottom Line
The Marketing Blunder of the Century
The Big Red Machine
Ivester Inherits a World of Trouble
The Boss Takes the Helm
A Euphoric Depression and Pepsis Push
CocaCola Goes to
CocaColonization and the Communists
World Without End?
Andere Ausgaben - Alle anzeigen
advertising American Asa Candler asked Atlanta beverage Big Coke Boss bottling plant brand caffeine called campaign Charley Pemberton Coca CocaCola bottling CocaCola Company cocaine Coke bottle Coke executive Coke Zero Coke’s Cola commercials Company’s complained consumers contract corporate D’Arcy Daft Diet Coke Dobbs Don Keough drug employees Fanta finally flavor formula franchise Frank Robinson gallons Georgia global Harold Hirsch Hirsch Howard Candler huge ingredients Isdell John Pemberton Jones later lawyers Max Keith million Muhtar Kent never Neville Isdell Olympics overseas parent bottlers patent medicine Paul Austin Pemberton Pepsi percent president profits promote refreshing reporter Robert Woodruff Roberto Goizueta salesmen sell Sergio Zyman share signs soda fountain soft drink sold sugar syrup taste thing Thomas told took trademark United vending machines wanted Wiley Wine Coca wrote young Zyman