Creating the Perfect Design Brief: How to Manage Design for Strategic AdvantageSkyhorse Publishing Inc., 2004 - 191 Seiten In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. • Covers all the essential elements comprising an effective design brief • Copublished with the prestigious Design Management Institute Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. |
Andere Ausgaben - Alle anzeigen
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage Peter L. Phillips Eingeschränkte Leseprobe - 2012 |
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage Peter L. Phillips Keine Leseprobe verfügbar - 2004 |
Häufige Begriffe und Wortgruppen
ACME Company added value approval presentation asked Brand X brief project team brochure budget business objectives business strategy business terms category review co-owner/partner co-owners company portfolio company’s competitive competitors complete consumers Corporate Design Group cost create critical customers design brief project design concepts design elements design function design process design project design solution design staff design strategy design team designers and design discussion doesn’t ensure example final approval Gillette Company global goal graphic design identify implementation industrial design involved IP counsel IP protection IP review IP rights John Tyson key stakeholders marketplace materials meeting ment nondesign business offer organization patent phase product concepts role of design seminar senior management simply specific strategic business partner strategic design target audience tegic testing things tion trade dress understand utility patent value of design visual audit worldwide