Consumer Choice Behavior: a Cognitive Theory, Band 10Free Press, 1972 - 548 Seiten |
Inhalt
The Background for Studies of Consumer | 3 |
Outline of Following Chapters | 22 |
Behavioral and Internal Responses | 29 |
Urheberrecht | |
28 weitere Abschnitte werden nicht angezeigt.
Andere Ausgaben - Alle anzeigen
Häufige Begriffe und Wortgruppen
advertising aggregated amount of arousal amount of conflict applied arousal potential aroused conflict aspects attitude attractiveness score behavioral responses brand brand loyalty cerebral cortex changes Chapter choice process choice situation chosen cognitive processes collective decision-making complex concepts consumer behavior consumer choice consumer's consumption decision processes deliberation depends dimensions discussed effects environment evaluation example experimental exploration extent factors findings hairdryer choice hypothesis importance and perceived independent variables individual influence information acquisition information sources initial conflict interaction intervening variables involvement Lanzetta learning less marketing measures menu choice motivational multidimensional scaling nondurable products occur opinion leadership perceived conflict perceived instrumentality perception possible predictions preference present problem purchase sequence relationship repeat purchases reported result salient cognitive structure salient values satisficing significant Similarly single choice situational description social class stimuli strategies subjects suggests sumers t-test Table tion uncertainty value importance variations Varig