Building a Brand for a Country. Can Commercial Marketing Practices Achieve this in a Government-funded Environment?

Cover
University of Hull, 2001 - 92 Seiten

Bibliografische Informationen

TitelBuilding a Brand for a Country. Can Commercial Marketing Practices Achieve this in a Government-funded Environment?
Autor/inRachel Piggott
VerlagUniversity of Hull, 2001
Länge92 Seiten
  
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