Basics Marketing 02: Online MarketingBloomsbury Publishing, 25.10.2010 - 184 Seiten In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns. |
Inhalt
Chapter 2Search marketing | |
Chapter 3Ecommerce and ebranding | |
Chapter 4Advertising on the Web | |
Chapter 5The social web | |
Chapter 6Online applications and mobile marketing | |
Chapter 7Measurement and analytics | |
Chapter 8Ethical approaches | |
Final thoughts | |
Working with ethics | |
BACK COVER | |
Häufige Begriffe und Wortgruppen
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