An Introduction to Property Marketing

achieve advertising analysis aspects basic behaviour Berita Harian budget building bumiputra bungalow Chapter characteristics company's marketing competition competitors components consumer cost customers discussed economic effective elements employees environment evaluation example factors Figure functions goals Hamid identified implementation important increase influence Johor Bahru Kotler Kuala Lumpur loan Malaysia market segmentation marketing activities marketing agent marketing department marketing manager marketing mix marketing planning marketing research marketing strategies ment multi-level marketing needs objectives organisation personnel potential pricing objectives pricing strategy problems product concept product positioning profit property buyers property companies property development property marketing property products prospective buyers real estate marketing real estate products residential resort response RINGGIT MALAYSIA role sales promotion selling Skudai specific sub market success supply Table target market tion transaction units Universiti Teknologi Malaysia