Diffusion of InnovationsFree Press of Glencoe, 1962 - 367 Seiten Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations. |
Inhalt
Purpose | 5 |
Elements of Diffusion | 10 |
Summary | 19 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
adop adopter categories adopter distributions adoption of innovations adoption period adoption process Agricultural Experiment Station analysis average awareness Ban in press Beal and Rogers behavior cent change agents chapter clients commercial change agents concept cosmopolite Coughenour county extension agents cultural Deviation diffusion of innovations diffusion research drug earlier adopters early majority economic ELIHU KATZ evaluation stage EVERETT example farm ideas farm innovations Farm Practices farmers hybrid corn hybrid seed ideal types important individuals information sources inno innovativeness scores Iowa Katz laggards late majority later adopters LEE COLEMAN Lionberger M.S. Thesis Marsh and Coleman mass media measure Menzel normal norms on innovativeness novators Ohio opinion leaders opinion leadership overadoption peers perceived personal influence Rahudkar rate of adoption relationship relative advantage research studies respondents Rogers and Burdge Rural Sociology Ryan and Gross social status social system norms sociometric standard scores tion University University.-RS utilized variables Wilkening
Verweise auf dieses Buch
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