Contemporary advertising

Frontcover
McGraw-Hill/Irwin, 2004 - 617 Seiten
2 Rezensionen

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Review: Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)

Nutzerbericht  - Ottotan - Goodreads

Very classic approach for advertising but lack of "integrated" in new communication trends Vollständige Rezension lesen

Review: Contemporary Advertising [With Student Survey]

Nutzerbericht  - Lori Moore - Goodreads

This is a good text that I've used to teach this course as a Graduate level Marketing Course specializing in Advertising. Vollständige Rezension lesen

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Inhalt

Part One Advertising Perspectives
4
What Is Advertising?
6
Determining the Type
13
Urheberrecht

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