Suche Bilder Maps Play YouTube News Gmail Drive Mehr »
Meine Bibliothek | Hilfe | Erweiterte Buchsuche | Webprotokoll | Anmelden

Books

Contemporary advertising

Frontcover
1 Rezension
McGraw-Hill/Irwin, 2004 - 617 Seiten

Im Buch

 

55 Seiten stimmen mit dem Suchbegriff "manufacturers" in diesem Buch überein.

Wo ist der Rest dieses Buches?

Was andere dazu sagen - Rezension schreiben

Review: Contemporary Advertising [With Student Survey]

Nutzerbericht  - Lori Moore - Goodreads

This is a good text that I've used to teach this course as a Graduate level Marketing Course specializing in Advertising. Vollständige Rezension lesen

Ähnliche Bücher

Positioning: The Battle For Your Mind
Positioning: The Battle For Your Mind
Ries
Keine Leseprobe verfügbar - 2003
Integrated Advertising, Promotion and Marketing Communications, 4/e
Integrated Advertising, Promotion and Marketing Communications, 4/e
Kenneth E. Clow
Keine Leseprobe verfügbar
Advertising and Promotion: An Integrated Marketing Communication Perspective
Advertising and Promotion: An Integrated Marketing Communication Perspective
George Belch
Keine Leseprobe verfügbar - 2008
Alle ähnlichen Bücher »

Inhalt

Part One Advertising Perspectives
4
What Is Advertising?
6
Determining the Type
13
Urheberrecht

54 weitere Abschnitte werden nicht angezeigt.

Andere Ausgaben - Alle anzeigen

Contemporary Advertising
Contemporary Advertising
William F. Arens
Auszug - 1999
Contemporary advertising
Contemporary advertising
William F. Arens
Auszug - 1996
Contemporary advertising
Contemporary advertising
William F. Arens
Auszug - 2002
Alle anzeigen »

Häufige Begriffe und Wortgruppen

adver advertiser's Advertising Age advertising message Altoids art director brand broadcast budget buyers cable Calvin Klein camera campaign Chapter clients color commercial company's competition concept consumers copy copywriter corporate cost Courtesy create creative customers develop direct mail direct marketing effective electronic elements ethical example Exhibit film global gross rating points groups headline important industry integrated marketing communications interactive Internet Kodak magazines manufacturers marketing and advertising marketing communications marketing mix MasterCard media planning medium million national advertisers NeoPets newspaper offer outdoor advertising package percent personal selling programs public relations puffery purchase radio relationship retail retrieved role Saatchi Saatchi & Saatchi sales promotion segments sponsor sponsorship Starbucks strategy sumers target audience target market Taylor Guitar television tion tising trade typically users visual

Bibliografische Informationen

QR code for Contemporary advertising
TitelContemporary advertising
The McGraw-Hill/Irwin series in marketing
Contemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923
AutorWilliam F. Arens
Ausgabe9
VerlagMcGraw-Hill/Irwin, 2004
Original vonUniversity of Michigan
Digitalisiert13. Jan. 2010
Länge617 Seiten
  
Zitat exportierenBiBTeX EndNote RefMan