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Contemporary advertising

Frontcover
1 Rezension
McGraw-Hill/Irwin, 2004 - 617 Seiten

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Review: Contemporary Advertising [With Student Survey]

Nutzerbericht  - Lori Moore - Goodreads

This is a good text that I've used to teach this course as a Graduate level Marketing Course specializing in Advertising. Vollständige Rezension lesen

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Inhalt

Part One Advertising Perspectives
4
What Is Advertising?
6
Determining the Type
13
Urheberrecht

54 weitere Abschnitte werden nicht angezeigt.

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Contemporary Advertising
Contemporary Advertising
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Contemporary advertising
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Häufige Begriffe und Wortgruppen

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Bibliografische Informationen

QR code for Contemporary advertising
TitelContemporary advertising
The McGraw-Hill/Irwin series in marketing
Contemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923
AutorWilliam F. Arens
Ausgabe9
VerlagMcGraw-Hill/Irwin, 2004
Original vonUniversity of Michigan
Digitalisiert13. Jan. 2010
Länge617 Seiten
  
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