books.google.de - This book is written for students - as well as employees of organizations - who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to...http://books.google.de/books/about/Managing_Customer_Value.html?hl=de&id=k-MqisBNEpwC&utm_source=gb-gplus-shareManaging Customer Value
