Связи с общественностью. Вводный курс:

"Public Relations: An Introduction is the ideal starting point for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Europe and US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations. It gives numerous case histories of successful and unsuccessful public relations practice, and provides careers advice for those considering entering the field. The new edition has been thoroughly updated and revised, with new material on lobbying, the changing nature of the profession and a wealth of brand new cases." - back cover.