books.google.de - Consumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They...http://books.google.de/books/about/Experience_the_Message.html?hl=de&id=YO2Y2k7LM8MC&q=brand+or+product&utm_source=gb-gplus-shareExperience the Message
