Power Play: Sport, the Media and Popular Culture

Cover
Longman, 2000 - 244 Seiten
An attractive and engaging book on the link between three key obsessions of the 20th century - sport, media and popular culture. *Looks at a popular area of interest. *Contains particularly strong material on issues of sport and identity. *Authors have a reputation in this area. *Bang up to date. *Attractive design incorporating photographs.

Im Buch

Inhalt

A History of Media Sport
22
Television Sport and Sponsorship
46
Why Sport Matters to Television
67
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