Propaganda and Persuasion

Frontcover
SAGE, 2006 - 422 Seiten
1 Rezension
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria OÆDonnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features:áá Offers a comprehensive history of propaganda: Many examples, from ancient times to present day, are provided to facilitate a comprehensive understanding of what propaganda is. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2004 election, and the question of ideological propaganda in a polarized mass media system. Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda. Original methods of analysis are illustrated through four case studies, three of which have been revised for this edition, to reflect the latest developments. Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences. A process model is also included to depict how propaganda works in modern society. Intended Audience:áá Ideal for undergraduate and graduate courses in Persuasion and Propaganda; also relevant to many courses in Rhetoric and Mass Communications
  

Was andere dazu sagen - Rezension schreiben

Es wurden keine Rezensionen gefunden.

Ausgewhlte Seiten

Inhalt

What Is Propaganda and How Does It Differ From Persuasion?
1
Propaganda Through the Ages
49
Propaganda Institutionalized
93
Propaganda and Persuasion Examined
159
Propaganda and Psychological Warfare
201
How to Analyze Propaganda
269
Propaganda in Action Four Case Studies
289
How Propaganda Works in Modern Society
357
References
369
Author Index
393
Subject Index
399
About the Authors
421
Urheberrecht

Hufige Begriffe und Wortgruppen

Verweise auf dieses Buch

Alle Ergebnisse von Google Books »

ber den Autor (2006)

Garth Jowett is Professor of Communications at the University of Houston. He obtained his Ph.D. in history and communication from the University of Pennsylvania. He has served as Director for Social Research for the Canadian government's Department of Communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book Film: The Democratic Art (1976) was a benchmark in firm history. His other publications include Movies as Mass Communication; Children and the Movies: Media Influence and the Payne Fund Studies; and his forthcoming 5th edition of Propaganda and Persuasion with Victoria O'Donnell. He is on the boards of several communication and film journals.

Longtime Jackson resident and member of the Jackson Township Historic Commission, Victoria O'Donnell earned her undergraduate degree in history from the Richard Stockton College of New Jersey and her master's degree in educational leadership from Kean University. Christopher Ippolito earned his undergraduate degree in history from Ithaca College and his master's degree in teaching from Monmouth University. Both authors have taught history in Jackson for more than a decade and share a passion for local history preservation and education.

Bibliografische Informationen