Crystallizing Public Opinion
Kessinger Publishing, 2004 - 218 Seiten
1923. Bernays, regarded by many as the father of public relations, has tried to set down in this book the broad principles that govern the new profession of public relations counsel. Contents: Part I-Scope and Functions: The Scope of the Public Relations Counsel; The Public Relations Counsel; the Increased and Increasing Importance of the Profession; and The Function of a Special Pleader. Part II-The Group and the Herd: What Constitutes Public Opinion?; Is Public Opinion Stubborn or Malleable; The Interaction of Public Opinion with the Forces that Help Make It; The Power of Interacting Forces that Go to Make Up Public Opinion; An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel; The Group and Herd are the Basic Mechanisms of Public Change; and The Application of These Principles. Part III-Technique and Method: The Public Can Be Reached Only Through Established Mediums of Communication; The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are all Aids to the Counsel on Public Relations; and An Outline of Methods Practicable in Modifying the Point of View of a Group. Part IV-Ethical Relations: A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; and His Obligations to the Public as a Special Pleader. See other titles by this author available from Kessinger Publishing.
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Joseph Goebbels benutzte Bernays Buch Crystallizing Public Opinion, um die antijüdische ... Simon and Schuster, New York 1965; Crystallizing Public Opinion. ...
de.wikipedia.org/ wiki/ Edward_Bernays
Karl Rove & the Spectre of Freud’s Nephew by Stephen Bender
In his first work, the hugely influential Crystallizing Public Opinion (1923), Bernays noted that the establishment of public education and the gradual ...
www.lewrockwell.com/ orig6/ bender2.html
JSTOR: Crystallizing Public Opinion.
Crystallizing Public Opinion. By EDWARD L. BERNAYS. New York: Boni and Liveright, 1923. Pp. viii +218. $2.50. This is an attempt of a practical publicist to ...
Edward Bernays - sourcewatch
Goebbels, said Weigand, was using my book Crystallizing Public Opinion ... Edward Bernays, Crystallizing Public Opinion, Kessinger Publishing, October 2004. ...
Edward Bernays - Wikipedia, the free encyclopedia
Goebbels, said Weigand, was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me. ...
en.wikipedia.org/ wiki/ Edward_Bernays
Bibliography - 1
Crystallizing Public Opinion. Liveright Publishing Corporation: New York; 1923/1961. The original 1923 version was the first significant book in the field. ...
www.nku.edu/ ~turney/ prclass/ web_bib1.htm
Teaching the Journal of American History
... techniques into the service of mass consumption and corporate image-making. Edward L. Bernays, Crystallizing Public Opinion (New York, 1923), 121-22.
www.indiana.edu/ ~jah/ teaching/ 2004_03/ sources/ ex4_bernays.shtml
Goebbels, said Weigand, was using my book Crystallizing Public Opinion as a basis for his ... Crystallizing Public Opinion (1923) Propaganda (1928) ...
www.nndb.com/ people/ 802/ 000113463/
Excerpts from PR! A Social History of Spin, by Stuart Ewen.
He is the author of Crystallizing Public Opinion (1923), ... In the 1920's, in his pioneering handbooks Crystallizing Public Opinion (1923) and Propaganda ...
www.mala.bc.ca/ ~soules/ media112/ pr.htm
Public Relations Review : A matter of chance: the emergence of ...
In his preface to Crystallizing Public Opinion, Bernays sketches the history ..... Bernays, Crystallizing Public Opinion, Liveright Publishing Corporation, ...
linkinghub.elsevier.com/ retrieve/ pii/ S0363811103000614