books.google.de - This book explores the semiotic foundations of reference and self-reference. It focuses on the transdisciplinary context of self-reference within postmodern culture and examines original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, body...http://books.google.de/books/about/Self_Reference_in_the_Media.html?hl=de&id=NBOFIdchEQYC&utm_source=gb-gplus-shareSelf-Reference in the Media