Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st CenturyPearson Prentice Hall, 2004 - 402 Seiten The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy. |
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Seite 204
... long copy , which actually brought the genre into disrepute . But long copy will always work if the occasion calls for it . Long copy isn't dead any more than the book is dead , and the book is actually growing ; you're reading one now ...
... long copy , which actually brought the genre into disrepute . But long copy will always work if the occasion calls for it . Long copy isn't dead any more than the book is dead , and the book is actually growing ; you're reading one now ...
Seite 312
... Copy Book . He believes copywriters who use the same writing style in every ad , even a very elegant style , miss ... long copy ad , is to have facts which I find interesting . It's the same if you're telling a story , if you're a ...
... Copy Book . He believes copywriters who use the same writing style in every ad , even a very elegant style , miss ... long copy ad , is to have facts which I find interesting . It's the same if you're telling a story , if you're a ...
Seite 338
... LONG SHOULD THE COPY BE ? " The great writers like Richard Foster seem always to write to the right length , " Abbott reflects . " They seem to know when the job is done . " Abbott instinctively knows when to end his own copy . “ I ...
... LONG SHOULD THE COPY BE ? " The great writers like Richard Foster seem always to write to the right length , " Abbott reflects . " They seem to know when the job is done . " Abbott instinctively knows when to end his own copy . “ I ...
Inhalt
How to Find Your Voice | 22 |
The Eight Greatest Lies Youll Ever Be Told | 47 |
The Creative Work Before the Creative Work | 91 |
Urheberrecht | |
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