Cutting edge advertising: how to create the world's best print for brands in the 21st century
Pearson Prentice Hall, 2004 - 402 Seiten
The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.
18 Seiten stimmen mit dem Suchbegriff "Volkswagen" in diesem Buch überein.
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Review: Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st CenturyNutzerbericht - Neil - Goodreads
The daddy of 'em all, in the sense that this How To book is crammed with advice from the great and the good in this business. Vollständige Rezension lesen
Review: Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st CenturyNutzerbericht - Lana - Goodreads
I loved this book. Witty and insightful, it gives great advice on how to think "outside the box" in terms of advertising and design. Vollständige Rezension lesen
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