Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Pearson Prentice Hall, 2004 - 402 Seiten
The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.
18 Seiten stimmen mit dem Suchbegriff "Volkswagen" in diesem Buch überein.
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Review: Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st CenturyNutzerbericht - Goodreads
Collector's item! Must have for every advertising professional as well as people interested in the art of advertising. Very well written; a friendly style which make you read on. Very well illustrated ... Vollständige Rezension lesen
Review: Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st CenturyNutzerbericht - Alexis Cheong - Goodreads
easy read, inspiring for old-time ad folks but new age ones might find it outdated. Vollständige Rezension lesen
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