Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

Frontcover
Pearson Prentice Hall, 2004 - 402 Seiten
6 Rezensionen
The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.

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Review: Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century

Nutzerbericht  - Alexis Cheong - Goodreads

easy read, inspiring for old-time ad folks but new age ones might find it outdated. Vollständige Rezension lesen

Review: Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century

Nutzerbericht  - Neil - Goodreads

The daddy of 'em all, in the sense that this How To book is crammed with advice from the great and the good in this business. Vollständige Rezension lesen

Inhalt

How to Find Your Voice
22
The Eight Greatest Lies Youll Ever Be Told
47
The Creative Work Before the Creative Work
91
Urheberrecht

Häufige Begriffe und Wortgruppen

Über den Autor (2004)

JIM AITCHISON, an Australian, has worked in Asian advertising for twenty years, most recently as Executive Creative Director of Singapore's Batey Ads. His many awards include those for work he wrote in Chinese. He is now a full time author. His books Cutting Edge Advertising and Cutting Edge Commercials have become international best-selling titles. He has lectured on advertising creativity for leading companies including ABN AMRO Bank, Mercedes-Benz, Procter & Gamble, Prudential, Reader's Digest and Singapore Press Holdings, and conducts creative workshops for advertising agencies. He also writes children's books and humour.

Bibliografische Informationen