How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

Frontcover
Wiley, 06.06.2002 - 411 Seiten
1 Rezension
The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.

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Inhalt

Levi Strauss Japan
4
automotivecars
18
NissanCefiro
31
Urheberrecht

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Über den Autor (2002)

JIM AITCHISON, an Australian, has worked in Asian advertising for twenty years, most recently as Executive Creative Director of Singapore's Batey Ads. His many awards include those for work he wrote in Chinese. He is now a full time author. His books Cutting Edge Advertising and Cutting Edge Commercials have become international best-selling titles. He has lectured on advertising creativity for leading companies including ABN AMRO Bank, Mercedes-Benz, Procter & Gamble, Prudential, Reader's Digest and Singapore Press Holdings, and conducts creative workshops for advertising agencies. He also writes children's books and humour.

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