Mediating the Message: Theories of Influences on Mass Media ContentLongman, 1996 - 313 Seiten This text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology. |
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61 Seiten stimmen mit dem Suchbegriff "communication research" in diesem Buch überein.
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Inhalt
STUDYING INFLUENCES | 1 |
BEYOND PROCESSES AND EFFECTS | 11 |
ANALYZING MEDIA CONTENT | 27 |
Urheberrecht | |
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advertising American analysis approach argues asked Association attention attitudes audience become broadcast called channels chapter communication concerns considered corporate countries cover coverage critical cultural decisions developed direct economic editors effects elite ethical examined example fact give given ideology important included increase individual influence institutions interest involved issues journalism journalists less look magazines major mass communication mass media means media content media organizations messages minority newspaper objectivity observed officials operation organization organizational percent perspective political present president producers professional programs publisher questions reality relations reporters represents response result role routines says shows social society sources standards stations stories structure suggests television theory traditional understand University values violence Washington women workers York